Everyone talks about VC funding. Nobody talks about the alternative.
We raised €200,000 for SCAILE without giving up a single share.
Here's how—and why you should consider it too.
The Non-Dilutive Advantage
Venture Capital:
- Give up 15-25% equity for seed round
- Board seats, investor pressure, exit expectations
- Focus shifts from customers to investors
Non-Dilutive Funding:
- Keep 100% ownership
- No investor pressure to "grow at all costs"
- Focus stays on product-market fit and customers
We chose non-dilutive. Here's the playbook.
1. Public Funding Programs (€150k)
Germany has incredible public funding for startups. Most founders don't know they exist.
Programs we applied to:
- IFB Hamburg InnoFinTech (accepted—1 of 6 startups)
- EXIST Gründerstipendium (grant for university spin-offs)
- Investitionsbank Berlin (IBB) (innovation funding)
Key insight: Public funding offices want to fund you. They have budgets to deploy. Your job is to make it easy for them.
What worked:
- Clear, jargon-free applications (explain it to your grandma)
- Data-driven projections (not hockey stick BS)
- Highlight job creation potential (public funds = public good)
2. Cloud Credits (€40k Value)
Google Cloud for Startups: $100k credits (2 years) Microsoft Founders Hub: $150k Azure credits (2 years)
Most startups burn cloud credits on unused resources. We optimized:
- Serverless functions instead of always-on servers
- Edge caching to reduce compute costs
- Auto-scaling only when needed
Result: $240k worth of credits = ~€40k actual savings.
3. Early Revenue (€10k MRR)
The best funding is customers paying you.
We pre-sold SCAILE services before building the full platform:
- Manual GTM consulting for 3 pilot customers
- Used learnings to build automated platform
- Turned pilots into paying customers
Revenue timeline:
- Month 1: €2k MRR (3 pilot customers)
- Month 3: €5k MRR (5 customers)
- Month 6: €10k MRR (12 customers)
Early revenue = leverage in fundraising. VCs pay more attention when you have traction.
When to Choose Non-Dilutive vs. VC
Non-dilutive makes sense when:
- You're pre-product-market fit (don't dilute too early)
- You can reach profitability without massive capital
- You value control over rapid scale
VC makes sense when:
- Winner-take-all market (you need to scale fast or die)
- Network effects require massive user base quickly
- You want experienced operators on your cap table
We're staying non-dilutive until we hit €100k MRR. Then we'll raise a proper seed round with leverage.
The Hidden Benefit: Freedom
The best part about non-dilutive funding? Freedom to pivot.
We've killed 3 sub-brands, launched 5 new ones, and changed our positioning twice—all without asking investors for permission.
That speed of iteration is our competitive advantage.
Resources to Get Started
Germany:
Cloud Credits:
Revenue First:
- Talk to 50 potential customers before building
- Pre-sell services manually, then automate
Questions about non-dilutive funding? DM me on Twitter.